Why Would Someone Post a Negative Review of a Business That He or She Had Never Patronized
If you're a small business owner, you lot've probably experienced this on one or more occasions: You've received a negative review from someone who isn't your customer.
And so, what do you do now? In almost cases, nothing. Although you may call back this sounds hopeless, I tin assure you lot information technology's not. In that location are a few circumstances when Google will human action and remove the review then if any of these situations apply to you, reach out to Google to kickoff the review removal process.
When Google Will Probable Human action
I want to clarify that I said "likely" because equally most of you know, very few things with Google are absolute and depending on who yous speak to you might get a different answer. Just from our experiences, these 3 circumstances has resulted in Google removing the review(s):
- Extortion
- Public Media Attention
- Ex-Employee
Extortion
While extortion for a negative review is rare, it does happen. A business organization owner nosotros were assisting on the Google My Business organization forum, had a "reviewer" need $600 for them to remove the negative review. When the business organization owner refused, the toll went up to $grand and they edited the review to make it worse.
When dealing with extortion, yous demand to show Google proof that you're being extorted. Screenshot all texts, emails, etc. so you can send them to Google to testify that the review is faux.
Public Media Attending
If your concern is being attacked publically and you can find proof, transport it to Google. A few years agone an American dentist made headlines when he shot and killed a lion while on safari in Africa. We apply this example a lot because soon afterwards this his Google My Business (GMB) listing was bombarded with negative reviews from people all over the land. Google removed these reviews since information technology's articulate that they have nothing to do with the business.
While the first example was extreme, this too happens on a smaller scale. An unhappy customer of this business organisation sent out a Tweet asking people to spam a business organization with negative reviews. Just similar with extortion, you demand to be able to show Google proof so if you notice something like this online, take screenshots! Only linking to the Tweet might backfire on you lot if the user decides to delete the Tweet.
Ex-Employee
If a disgruntled ex-employee posts a negative review, you tin can report it using the post-obit as proof:
- They say they worked there in the review
- Public source showing they worked in that location
Again, brand sure to take screenshots and transport those to Google.
When Google Won't Act
The ane scenario where Google won't deed is when a user leaves a rating without a review. It doesn't matter whether their "in your system" or non, Google needs proof and without an actual review, there's nothing to work with
But don't stress!
These ratings appear at the lesser of the listing in GMB, and so your real customers are less likely to meet them. And on mobile, ratings with no review text don't testify at all , so no 1 will see them there.
Negative Reviews Aid Your Business organisation
The notion of negative reviews helping your business shouldn't be taken out of context here. I'm non encouraging business organisation owners to provide poor service in order to get some bad reviews on their listings. Instead, what I'g saying is that almost consumers are smart enough to understand that it's impossible for any business concern to completely satisfy every customer. A study by Power Reviews constitute that "A consumer is most probable to buy a product when its boilerplate star rating is between 4.2 and 4.five stars. Why? Because a perfect 5.0 rating is seen every bit besides proficient to be true. An average star rating of 4.2-4.5 stars, however, is seen as more transparent and counterbalanced."
Information technology's All About Balance
At the end of the day if you've received a negative review from someone who isn't your customer and it doesn't fall into a "likely to remove" category, don't stress! Just keep providing your real clients with the same excellent service and your real positive reviews volition help your business maintain a "balanced" review rating.
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Nikki has been working in the Local SEO industry since early 2014. She is passionate about helping pocket-size businesses and uses her e'er growing knowledge of the manufacture to assist them succeed. Nikki has a Business Management degree from Ryerson University, where she majored in Marketing.
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Source: https://www.sterlingsky.ca/negative-google-reviews/
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